KAPOOR SARAYA, Gayatri. Predicting Consumer Behavior: A Critical Review of EEG-Based Neuromarketing and the Decision Tree Model. NeuroRegulation, [S. l.], v. 12, n. 2, p. 132, 2025. DOI: 10.15540/nr.12.2.132. Disponível em: https://www.neuroregulation.org/article/view/23533. Acesso em: 3 jun. 2026.